![]() SPHE’s Blu-ray releases will continue to utilize MPEG-2 and MPEG-4 AVC codecs, uncompressed audio and feature high-definition added-value content. “Blu-ray has accounted for approximately 70 percent of the high-definition market since the first week in January, and as that market share continues to grow, we are dedicated to providing consumers with the content they crave,” added Bishop. “‘Casino Royale’ on Blu-ray has done it in far less time and is clearly demonstrating the format’s robust growth in the marketplace.” Sony DADC has replicated more than two million Blu-ray Discs for Sony Pictures since the launch of the format. “As a point of comparison, the first DVD title to ship 100,000 units took approximately 11 months ( Air Force One, in February 1998),” said Bishop. ![]() Since the November launch of Playstation 3, sales of Blu-ray titles have risen exponentially – a more than 700 percent increase.
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